STAGING PROJECT
FOR SALE
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PROJECT DETAILS
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A unique converted 2 Bed / 2 Bathroom Apartment situated in the city centre of Birmingham.
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Been on the market For Sale for almost 2 years.
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After trying different avenues to achieve a sale, when Covid hit the owner's ideas of selling diminished ... Until Property Prop box stepped in to help!
ST PAULS,
LOCATION: BIRMINGHAM CITY CENTRE
SCOPE: STAGING FOR SALE
DATE: MAY 2020
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CONSIDERATIONS &
RECOMMENDATIONS
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Part-Furnished & with no particular theme or style.
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Ground floor apartment situated to the rear of the building, lacking in natural light.
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For a short period of time, the property had been used as a rental & showed signs of general wear & tear.
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Vendors wanted to achieve a sale at the top-end of the market value range.
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To attract the right buyer & to achieve the vendors expected price range, it was advised that the property would need to be re-marketed & presented with a premium aesthetic.
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Due to the property being empty whilst being marketed for sale, the vendors experienced a large financial loss in the up-keep of the property, thus making their budget for this project limited.
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WORKS COMPLETED
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To stay on budget & to achieve the desired look we combined the use of new furniture with current pieces.
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Installed additional lighting to the main areas of the property, combating the lack of natural light.
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Enhanced key features like the wooden flooring, by sanding & re-glossing.
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Re-painted all the walls to rid of wear tear marks.
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Professionally cleaned the whole of the property.
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Fully staged & styled.
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Full media pack with professional images & video.
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RESULTS
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Increased levels of interest when re-marketed.
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Doubled viewing ratio.
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A sale achieved within 4 months.
(Restrictions surrounding the first lockdown initially slowed down the viewing process)
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Achieved market value.
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The flexibility of a bespoke service allowed us to keep within the vendors budget, without having to compromise on the desired outcome.